Star India is showing the matches across its sports network.
Disney Star creates new viewership record in high-voltage India Pak match
Some like Panasonic, Honda, Coca-Cola will turn to their agencies for help, others like Dabur would look at brand tracks.
The government is set to participate in the business of television ratings that is primarily meant to guide the broadcasters, the media agencies and the advertisers, to determine their programme scheduling, advertising spends and the placement of the advertisements.
The broadcaster's live streaming platform Hotstar saw 100 million daily active users during the India-Pakistan match, making it the highest-ever single day reach for the platform.
Recently, Mumbai police had registered a case of TRP manipulation following which the ratings were reportedly suspended by BARC.
The problem is not that more people are not watching more TV, but that they are not finding anything of interest on Hindi television, says Vanita Kohli-Khandekar.
At least five people have been arrested by the city police which busted the scam earlier this month.
'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.'
The IPL attracts more female viewers than other televised sporting events, with female audiences accounting for more than 40% share in viewership of the tournament.
The way video is being watched and monetised is changing. This is the first thing that stands out as the penetration of smart TVs continues to rise.
The surround shows and highlights around the IPL have contributed to 144 million in incremental reach for this year's telecast.
When the Pakistan innings ended, there were 1.1 crore viewers live on the app and this increased to 1.4 crore viewers during the innings break.
The Mumbai police's probe in this respect was "at variance" with its probe, the central agency said in the charge sheet.
'As in all our previous cases of suspected panel homes intrusions, BARC India continues to follow its established vigilance and disciplinary guidelines... BARC India appreciates the efforts of the Mumbai Police and will provide the support asked of it,' a BARC India spokesperson said.
BARC said it was cooperating with the law enforcement agencies in their ongoing investigation in the Television Rating Points manipulation case.
Females contributed to 47 per cent of the tournament reach.
IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.
DD Freedish is the 'largest TV platform in India', going to 58 million homes, featuring 70-odd private channels. DD Freedish reaches about 278 million people, and is easily among the top five TV platforms in the world.
'Advertising this season will help IPL surpass $550 million in ad revenues, across digital and pay TV.' 'It should still represent a steep loss against annualised 2023-2027 IPL rights fees of $1.2 billion.'
Sony India and Zee Entertainment Enterprises (ZEEL) have agreed to sell three Hindi channels--Big Magic, Zee Action and Zee Classic--to address anti-competition concerns arising out of their proposed merger. The broadcasters submitted their proposal to the Competition Commission of India (CCI), which gave a conditional approval on October 4. On Wednesday, the CCI made public its detailed 58-page order, specifying the channels that would be dropped.
Donald Trump, accompanied by wife Melania and a high-level delegation, visited India earlier this week.
The four-member committee will be headed by Prasar Bharati CEO Shashi S Vempati. The Ministry of Information and Broadcasting said the present guidelines issued by it in 2014 on Television Rating agencies in India were notified after detailed deliberations by the Parliamentary Committee, Committee on Television Rating Points (TRP) constituted by the ministry and recommendations of the Telecom Regulatory Authority etc.
It is good BJP leaders filed offences against makers of Tandav web series over its content, but they will be truly men if the party registers cases also against journalist Arnab Goswami who insulted martyrdom of Indian soldiers, the Shiv Sena said on Thursday.
Star earned ad revenues of around Rs 30 billion during last year's IPL. Whether it hits last year's figure will depend on how the economy picks up during the festival season.
Advertising on television continued to show momentum in May despite the surge in Covid-19 infections and the temporary suspension of the Indian Premier League (IPL), a high-impact television property. The data shared by the Broadcast Audience Research Council of India (BARC) on Thursday shows that advertising volumes in May were up 64 per cent year-on-year. However, there was a marginal dip sequentially, that is, in comparison to April 2021, when advertising had touched a record high owing to the start of the summer season and the return of the IPL to India after being held in the United Arab Emirates in 2020.
The telecast was viewed by 197 million Indians, higher than the Indian Premier League final which was watched by 133 million, reports Sohini Das.
Congress leader Rahul Gandhi on Monday accused Prime Minister Narendra Modi is the 'person through which' prior information on India's air strikes in Balakot in Pakistan in 2019 was made available to Republic TV editor-in-chief Arnab Goswami.
Puneet Goenka's ability to stay calm is probably what helped Zee rise from a down-in-the-dumps broadcaster into one of the largest, steadiest and most profitable media companies in India, reports Vanita Kohli-Khandekar.
Finding enough shows to air, creating content that gets people to pay and watch and wooing advertisers back into the fold are going to be the biggest challenges the M&E industry faces.
'Why was PKL scheduled bang in the middle of festivals and big film releases?' asks Vanita Kohli-Khandekar.
'In the lockdown, family viewing became even more important.' 'Kids saw adult content and adults saw a lot of kids content.' 'The audience is no longer just the housewife, but the whole family.'
Prime was the first to grab streaming rights for seven titles for an estimated Rs 300 crore.
News viewership was the biggest gainer during the first full week of lockdown, growing 298 per cent versus the pre-COVID period between January 11 and 31. Ramayana, whose rerun has begun on Doordarshan, was the top-rated show on Saturday and Sunday.
he battle has moved to the small screen and guess who's winning? Urvi Malvania reports.
Till the lockdown was imposed in March, more than 200 Zee staffers had spent over 2,500 hours across 28 regions in Punjab, Bihar, Madhya Pradesh, Karnataka, Tamil Nadu, Andhra Pradesh and West Bengal to understand the audiences. The effort paid off, again and again.
The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.
For years it has been evident that fibre and DTH would give tough competition to cable in India where regulatory overload has mutilated an already warped industry structure. OTT added fuel to the fire. From Rs 27,000 crore in 2010, cable's share of subscription revenues is now estimated at Rs 13,000 crore.
Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.
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